Tuesday, November 01, 2005

Silk Route

CityInfo, Mumbai
Cover Story

Dress Up Your Home In Silken Splendour This Festive Season
Svistii, the newest home linen store in the city, has a colourful palette of bedsheets & bedspreads, drapes & duvets for you to choose from.

Having carved a niche for itself as the most favoured home interiors store in Bangalore, Svistii recently launched an outlet in Mumbai.
The home linen you will find at Svistii is not your common, run off the mill kind. Each design has been carefully crafted, after a lot of research by the designers. This has given Svistii the status of an exclusive linen store.
Like most success stories, Svistii too has modest beginnings. It started off as a home textile company. Today, it ranks among the favourite haunts of the elite in Bangalore.
Designs of life, with the vibrancy of colours and a symphony of craft, Svisti houses a rare assortment of fabrics, colours and designs. The collection at Svistii draws inspiration from the rich textiles of India.
You might have seen a lot of Rajasthani bedsheets, but the collection at Svistii is a class apart. Their range includes exquisite silk duvets and ethnic cotton bed spreads in bright colours.
Gaurav Jain, the owner of Svistii, is staunchly against rip-offs of popular designs. Every piece at Svistii is well researched and resourced after a thorough screening. “I see at least 25 pieces before I pick up one,” said Jain. In fact, Svistii also restrains itself from popularising its merchandise through catalogues to avoid replication of their exclusive designs.
“Our USP is customer delight, which comes with the essential elements of quality, authenticity and style,” Jain said.
Svistii has an extensive range, which will bring life to all the rooms in your home -- Bed sheets, bedcovers, duvet covers, silk curtains, quilts, rajais, throws, dhurries, table accessories, pillow and cushion covers, wall hangings, Svistii features all of these and more. A Svistii home can be easily recognised by the quality of their products..
And if you don’t find something fitting just right in, drop in the following week. Svistii religiously adds new designs to their already exhaustive collection every week.
“We don’t repeat designs,” claimed Jain. “Our designs are constantly evolving.” Unless, of course, clients come back asking for more in the same design,” confirmed Jain.
“Pastel colours in pure fabrics are our forte. Some of the best designs in curtains and cushion covers (prices starting from Rs 70) can be found here. The handiwork done on the cushion covers is extremely intricate. And of course, comes with a high price tag attached. The filigree work on these unique pieces is done by expert artisans, using precious Swarovski crystals. Which makes them exquisite as also expensive -- Rs 2100 apiece.
The collection of designer bed spreads at Svistii begins from a price range of Rs 5000 and shoots up to a whopping Rs 75,000.
Jain added, “Svistii is about fabric energy. It’s a symphony of exquisite craft and vibrant design. Walk into our plush showroom any day and you’ll find it difficult to resist the richness in variety. Customers can choose from any of the yardages on offer and we can make sheets, table cloths or curtains according to the person’s requirements.”
Affordable rates, excellent quality, unparalleled service, latest designs, vast range and customer satisfaction are what keep Svistii way ahead of others in its league.

Svistii
63 New Oberoi
Shopping Centre
Nariman Point
Ph: 5632-5757

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