Old World Charm Meets Contemporary Fashion

CityInfo, Mumbai Cover Story

Old World Charm Meets Contemporary Fashion
Fabindia. The Jeero building which houses the store, is more than a 100 years old.

If you ask the locals where to buy some trendy cotton or silk clothing, they would answer you in unison, Fabindia at Kala Ghoda. If you ask them where you can see a bit of old world Mumbai, they will say Jeero building. Jeero building houses Fabindia.
Fabindia, Mumbai has built itself a twin reputation. Not only has the shop been associated with fabric that will make your stay comfortable in Mumbai, but also with being one of the few stores to take antiquity into modernity so seamlessly.
The Jeero building is more than 100 years old. Situated in Kala Ghoda, the store is located in that part of Mumbai which is full of history. The building which now houses the store was a horse stable many years ago, which was subsequently turned into a restaurant called Albela by the actor Raj Kapoor. Years later, Bank of India came to be housed in the building. The bank occupied the building for 40 years. The beauty of Jeero building deteriorated over time and it became a forgotten structure like many others in the city. Until Fabindia came along and recognized the building for what it is – a beautiful structure. Jeero building was given a makeover.
With generous assistance from noted heritage restorer Abhama Lamba, the unfeigned beauty of this architectural structure came to light. Meanwhile, Shimul Khatri, who groomed the interiors, made sure the sanctity and old world charm of the place remained untouched. “The ceilings are 19 feet high! We have stripped off the POP which was concealing the edifice underneath. It had the original wooden ceilings well-preserved beneath,” said Poonam, store manager. Some repairs to plug the leaking roof, the teak rafters were scraped down and re-polished till they shone, cement tiles were laid and walls were disrobed of their plaster; and suddenly the building and its interiors began to shine, like it did all those years ago.
Fabindia is a hotbed of hand-woven and hand block-printed furnishings and made ups. Your house as also your family can be “furnished” at the shop. Ethnic kurtas, kurtis, shirts, skirts, parallels, salwar kameez and dupattas meet here. Dhurries, linen, upholstery, ready-made curtains and towels complete the store. The fabric used is mostly cotton, though there is a bit of silk too (kurtas and dupattas).
Fabindia is always promoting the season and the local artists. From UP to Andhra to Madhya Pradesh, interior Tamil Nadu and even across the shores from Vietnam. In keeping with the season, Fabindia has culled together a new prêt line – their silk and celebration collection. The collection features a whole new range of furniture for bedroom and living rooms. Said Poonam,”Until now we had bed linens, dhurries, pillow cases, curtains; but they were not a complete selection. Our new collection has everything matching, so Fabindia is just a one-stop-shop for all home furnishings.”

Fabindia
Jeero Building
137 MG Road
Ph – 2262-6539/40