MediaMorphosis Inc. Founded Ethnic Online Network, a One-Stop Ethnic Marketplace

NEW YORK, NY--(Marketwire - June 18, 2009) - A technology platform for exclusive ethnic marketing -- Ethnic Online Network -- launched by MediaMorphosis Inc. targets an online ethnic population of over 200 million worldwide.
"Ethnic Online Network will provide clients with a trend-setting platform to reach specific target audiences online by setting parameters of geo-target, lifestyle and demographic segmentation. In the present ethnic marketplace, this exclusive division does not exist," said Adris Chakraborty, Chairman at MediaMorphosis.
-- MediaMorphosis Inc. is a comprehensive ethnic marketing agency
-- It provides clients with access to content and partnership opportunities across a broad range of entertainment platforms and media
-- MediaMorphosis Inc. acquired Paypod Ad Network Technology, thus creating Ethnic Online Network, a single window for ethnic marketing worldwide
Paypod, a proprietary Digital Ad Network technology, offers targeted ad placement on a site-specific, channel-wide and run-of-network basis based on two key components: ad server and ad networks.
-- These technology components enable online publishers and advertisers to connect
-- Its easy to launch speciality-focused vertical ad networks, supporting ethnic web publishers to sell ads on their sites
-- This not only places interactive ads on relevant websites, but also in front of web surfers
-- Able to adopt and cater to the niche target audience
Besides supporting promotions and thus improving the overall marketing budget efficiencies, MediaMorphosis Inc. is confident that Ethnic Online Network will serve as an exclusive ethnic advertising platform. This strategic approach to utilize tools that allow closer interaction with the consumers shall create revenue and exposure for publishers that draw impressive traffic and site rankings, but haven't built a profitable advertising sales component yet. With Ethnic Online Network, MediaMorphosis Inc. thus widens its scope to understand what consumers hear and see.
Media campaigns can be effectively developed with Ethnic Online Network's
-- Dynamic optimization, maximising value of marketing spend and improving marketing results
-- Rich targeting empowered with 30+ content channels among other selected options
-- Effective and responsive client service
As a leading player in the global communication marketplace, MediaMorphosis Inc. has unparalleled multicultural expertise and a pulse of the current market developments. It has reiterated expertise of the South Asian community with Ethnic Online Network's highly scalable online advertising technology component that has enabled online publishers and advertisers to connect in real time.

Becoming a celebrity in 30 days

In the era bygone, publicists were primarily responsible for the success of newly-discovered movie artists and pop stars. After pumping in millions of dollars for promotion, the success most of them had can hardly be described as well-deserved.
But in this age of new media, you neither have to put up the glitz, nor dole out the moolah for a personal manager to help you gain stardom. All you need is to invest an hour of your time each day. These 60 minutes of your time will pave your path to stardom 30 days in the online media circuit. If you think I’m about to dole out some earth-shattering theory, you’ll be surprised to learn that most of you already use these tools. All you need to do now is to make a dedicated effort to direct these tools for a singular goal - to transform you into an online celeb.

Find a niche – This is the first and most important item on the checklist. You have honed skills, probably dabbled in lots of areas; find an area of expertise you enjoy the most.

Create your spot in the virtual world – Now that you have identified what your expertise are, go full steam to advertise them. Just the way advertisers promote products, use all your energies to expound on your skills. The easiest way to do this is by using a combination of new media tools viz. FaceBook, LinkedIn, YouTube, MySpace, Twitter, Wordpress, etc. You may be familiar with most of these online platforms, and may have used them to build your network, but now its time to use these contacts to position you as the most buzzing persona on the web. Let’s explore the plan of action.

The party begins – Put up posts, share links, videos, give advice, start conversations, ask questions, make comments, participate in webinars. You may already be doing all of this during your leisure period of Internet surfing, but now that you have clearly identified yourself as an expert with a niche, your responses, and shared information will be focussed sharply to further building your reputation, and establishing you as the authority in that area.

There are a bagful of people, who’d remain unknown for their work, if it wasn’t for the fame and fortune which shone upon them because of their smartly utilising the online medium. Some of the celebs you may have heard of are: Gary Vaynerchuk, Darren Rowse, Mari Smith and Jason Alba. Besides the fan-following, they are also earning bagfuls of money while the world sits back and reads in awe each time they present their views.

Now that isn’t all that hard for you, is it?